General Mills – Win Big Points with Save‑On‑Foods (the “Contest”)

The Contest is sponsored by General Mills Canada Corporation (the “Sponsor”) and is only available at participating Pattison Food Group Ltd. (the “Participating Retailer”) stores. Contest begins on Thursday, May 18, 2023 at 12:00:00 a.m. Eastern Time (ET) and ends on Wednesday, May 31, 2023 at 11:59:59 p.m. (ET) (the “Contest Period”). NO PURCHASE NECESSARY. Making a purchase will not increase chances of winning. The Contest is subject to all applicable federal, provincial and local laws and regulations, and is void where prohibited.


The Contest is open to all residents of British Columbia, Alberta, Saskatchewan, Manitoba and Yukon, who have reached the age of majority in their province or territory at the time of entry. The Contest is not open to: (i) employees, officers, directors, representatives or agents of the Sponsor, or the Contest’s administrator, or any of their respective parent companies, subsidiaries and affiliates; (ii) the spouse and any member of the immediate family (defined as biological, step or adoptive mother, father, daughter, son, sister or brother) of any person described in (i); and (iii) any person who resides with any person described in (i) or (ii).

Participation constitutes entrant’s full and unconditional agreement to these Rules and the Sponsor and administrator’s decisions, which are final and binding in all matters related to the Contest. In order to be eligible to win the Prizes in the Contest, entrants must comply with these Rules.

If entering using the Online Entry option described below, please keep your original Receipt. In the event you are selected as an eligible winner, you may be required to present your original Receipt for verification purposes. Failure to complete any required verification to the complete satisfaction of the Sponsor may result in disqualification.


There are two ways to enter the Contest: Online Entry or Mail-In Entry.

Online Entry: To enter the Contest online, participants will need to:

  1. Purchase Ten Dollars ($10.00) in participating products listed below (the “Participating Products”) on one (1) Save-On-Foods or PriceSmart Foods receipt (the “Receipt”), during the Contest Period. Only one (1) entry per valid Receipt permitted regardless of total value of participating products on that single Receipt.

    Participating Products are subject to availability:

    Participating Cereals: Cheerios™ Cereals 317-1,300 g; Lucky Charms™ Cereals 300 g; Cinnamon Toast Crunch™ Cereals 303-354 g.

    Participating Snacks: Nature Valley™ Bars 130-690 g; Nature Valley™ Biscuits 190 g; Fibre 1™ Bars 125-385 g; Pillsbury™ Bars 139-150 g; Fruit by the Foot™ Fruit Flavoured Snacks 128-340 g; Betty Crocker™ Fruit Flavoured Snacks 226 g; Mott’s Fruitsations® Fruit Flavoured Snacks 226 g; Betty Crocker™ Fruit Roll-Ups™ Fruit Flavoured Snacks 141 g; Reese Puffs™ Cereal Bars 120-385 g; Gushers™ Fruit Flavoured Snacks 138-368 g.

    Participating Yogurt: Yoplait® Source® Yogurt 630 g; Yoplait® Minigo® 6x60 g; Yoplait® Tubes® 8x56 g; Liberté Greek® Yogurt 4x100 g, 650 g and 750 g; Liberté Méditerranée® Yogurt 500 g, 900 g; Liberté Greek® Crunch Yogurt 2x130 g.

    Participating Old El Paso™: Old El Paso™ Dinner Kits 250-510 g, Old El Paso™ Salsa 650 mL.

    Participating Betty Crocker™ Baking Products: Betty Crocker™ Cake Mixes 432-465 g.
  2. Enter via the Internet by going to (the “Contest Website”) and follow the link to the contest registration page; and
  3. Complete the entry form on the Contest Website by filling in your name, date of birth, e-mail address and telephone number, and upload a photo of a single Receipt, clearly showing the participating Save-On-Foods or PriceSmart Foods store name and address, the date and time of transaction and at least ten dollars ($10.00) in Participating Products purchased (the “Receipt”), in a single transaction purchased during Contest Period.
  4. Submit the Receipt photo(s) and registration form by clicking on the “Submit” button. The contest administrator’s computer is the official time keeping device for the Contest. Online entries must be received by 11:59 p.m. (ET) on Wednesday, May 31, 2023. Entries submitted after the end of the Contest Period will not be accepted.
  5. Upon successful receipt validation, you will receive an email confirming your submission and whether it’s been approved or rejected. An email with a rejected notice will clearly state the reason for its rejection. The reasons for submission rejections include, but not limited to: (a) fails to pass anti-fraud detection system; (b) is unauthorized, fake, not from a participating store or has been illegitimately obtained; (c) contains any messages, or other markings not recognized by the administrator; (d) is illegible, unreadable, not in focus or blank; (e) has been previously used; (f) does not include the Participating Products, the correct number or costs of Participating Products or is not during the Offer Period; or (g) is incorrectly or incompletely entered or submitted.

    There is a limit of one (1) entry per validated Receipt.

Mail-In Entry: No purchase is necessary to enter the Contest by following these steps:

  • No Purchase Entry: Participants may write a unique 50-word essay on why the entrant enjoys General Mills Canada products (the “Essay”), hand print his/her name and complete mailing address, e-mail address, phone number and date of birth on a 8.5" x 11" piece of paper (mechanical reproductions void) and mail the Essay to the address directly below postmarked by Wednesday, May 31, 2023. Essays must be received by Wednesday, June 7, 2023 in order to be eligible to enter Contest.

    • SOF Win Big Points Contest
      No Purchase Entry
      39 Charterhouse Crescent
      London, ON N5W 5V3


Ten (10) Prizes:

Each Prize consists of a 100,000 More Rewards Points award, approximate retail value of four hundred dollars ($400).

To receive More Rewards points (“Points”) you must be a Member of the More Rewards customer loyalty program (“More Rewards”) which is administered by More Rewards, a division of Pattison Food Group Ltd. (“PFG”). The “More Rewards” name and design are the trademarked property of PFG and may only be used by permission of PFG. Membership is free and no initial purchase is required. Simply provide an email address to receive a Card at any PFG store, apply through the website (the “Website”), or at any other location or process designated by PFG from time to time. After receiving an application or completion of an online account, PFG in its sole discretion will determine if a person qualifies for membership in More Rewards. If accepted, an applicant (“Member”, “you”, and “your”) will be allocated a More Rewards account and receive a More Rewards card bearing a unique account number Membership Enrollment

Total Prize Value is approximately $4,000.00 CDN

All Prizes are non-transferable and no substitution will be made unless Sponsor, in its sole discretion, determines otherwise. Sponsor reserves the right to substitute a prize for one of equal or greater value should it become unavailable for any reason.

Limit of one (1) Prize per household.


  1. Potential Prize Winners
    At approximately 10:00 a.m. (ET) on Thursday, June 8, 2023 in London, ON, a computerized random draw will be conducted from all valid entries received during the Contest Period. Odds of winning will depend on the number of eligible entries received. The ten (10) Prizes shall be awarded to the first ten (10) selected entrants whose names are randomly selected from all valid entries.
  2. Prize Claim Process for Prize
    Each selected entrant will be notified by e-mail or telephone that he/she was selected to receive the Prize. Before being declared a Prize winner, each selected entrant will be required to correctly answer a time-limited, mathematical skill-testing question, without assistance of any kind whether mechanical or otherwise, to be administered at a mutually convenient time by telephone. The selected entrant will also be required to sign and return, within the time stipulated in the documents, a Declaration of Compliance with these Rules and a Liability and Publicity Release (collectively, the “Declaration and Release”). Once completed, the winner’s contact information will be forwarded to the Sponsor or representative to arrange the prize fulfillment.

    If the selected entrant cannot be reached within seven (7) days of the date of being declared a potential winner, fails to submit the completed Declaration and Release within the time allotted, or fails to correctly answer the skill-testing question within the time allotted, the Sponsor or Administrator shall conclude that the selected entrant has forfeited the Prize, which may then be awarded to an alternate eligible entrant at the Sponsor’s discretion.


All entries become the property of the Sponsor and will not be returned.

Any use of automated devices is prohibited. Entries attempted by methods other than those described in these Official Rules shall be deemed void. Any attempt by any participant to obtain more than the stated number of entries by using multiple/different e-mail addresses, identities, registrations and logins, or any other methods will void that participant's entries and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification.

In the event of a dispute as to any registration, the authorized account holder of the e-mail address used to register will be deemed to be the registrant or player. The “authorized account holder” is the natural person assigned an e-mail address by an Internet access provider, online service provider or other organization responsible for assigning e-mail addresses for the domain associated with the submitted address. A selected entrant may be required to provide Sponsor with proof that he/she is the authorized account holder of the e-mail address associated with the selected entry. Proof of sending will not be deemed to be proof of receipt.

Sponsor also reserves the right at its sole discretion to disqualify from this Contest, and any future contest or other promotion Sponsor conducts, any individual that it finds or believes to be tampering with the entry process, or the operation of the Contest or Contest Website, to be acting in violation of the Official Rules or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.



By entering the Contest and/or voluntarily providing his/her personal information, each entrant consents and agrees to the collection, use and disclosure of the entrant’s personal information by Sponsor and its third-party services’ providers for the purpose of administering the Contest and fulfilling the prizes. The Sponsor will not use an entrant’s personal information for any other reason, nor will the Sponsor otherwise disclose it to any third party without consent of entrant. Visit for additional information on how your personal information is being handled.


By entering the Contest, entrants agree that the Sponsor shall not be responsible or liable for any losses or injuries of any kind resulting from participating in the Contest or acceptance, possession and/or use or misuse of the prizes, or any part thereof, and agree to release, discharge and hold harmless the Sponsor, and its respective officers, directors, parent companies, subsidiaries, affiliates, related companies, advertising and promotional agencies, Participating Retailers, Contest administrators, third party services’ providers and prize suppliers (collectively, the “Releasees”) from all claims or damages arising out of entrant’s participation in the Contest and/or acceptance, use or misuse of the prizes, or any part thereof. By accepting a prize, the prize winner agrees to the use of his/her name, city of residence, photograph and/or other likeness in any related publicity for Sponsor, or PFG, in any medium, including presence on the Sponsor’s website, without further compensation or permission, worldwide and in perpetuity. Sponsor makes no representation or warranty that any identification, videotape, photograph and/or likeness of the winner will be broadcast or used otherwise in any manner.


All decisions of the Sponsor and the Contest’s administrator are final and binding in all matters relating to this Contest, and the Sponsor and the administrator shall not be held responsible for any accident, negligence, printing, administrative or other errors that may arise or occur in connection with the Contest. The Sponsor reserves the right to modify, amend, suspend, or terminate this Contest in whole or in part, at any time without notice and with no obligation or liability, subject to applicable law. If the Contest is terminated, in whole or in part, before the end of the Contest Period, the Sponsor reserves the right to select the winner in a random drawing from all eligible, non-suspect entries recorded and received by the Sponsor as of the date of the termination or the event causing or relating to the termination, as determined by the Sponsor in its own discretion.

The Contest Sponsor and affiliates are not responsible for: (a) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Contest; (b) technical failures of any kind, including, but not limited to malfunctions, interruptions or disconnections in phone lines or network hardware or software; (c) unauthorized human intervention in any part of the entry process or the Contest; (d) technical or human error which may occur in the administration of the Contest or the processing of entries; (e) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize; (f) the security or privacy of information transmitted via computer networks; or (g) breaches of privacy due to interference by third party computer hackers or for any damage caused to or incurred by any eligible entrant or any other person by reason of any such event or occurrence. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Contest, unless it is not possible to award another entry due to discontinuance of the Contest, or any part of it, for any reason, in which case entrant will have no remedy against Sponsor. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims. Entries are subject to verification and will be declared invalid if they are incomplete, garbled, forged, falsified, altered or tampered with in any way.


All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of Ontario.